CBP Masters

The Certified Business Professional – Masters is an internationally acclaimed program designed to allow students to pursue advanced training in Management, while simultaneously developing workplace skills highly valued by employers. The CBP-Masters program consists of one year of training with a specialization area, along with a professional component that may include internships and "cross-training" in workplace skills, such as business, communications, and regulatory affairs. This has been developed in concert with employers and is designed to converge into present and future professional career opportunities.

Course: CBP Masters
Duration = 12 months (1 Year)

CBP Bachelors
          +
SPECIALISATION (HR/MARKETING/FINANCE)
(Any one specialization  to be chosen)

HR Specialisation

• Nature, philosophy, need, objectives and evolution of HRM
• Functions
• HRM functions
• All managers are HR managers: An open discussion
• Changing environment of Human Resources Management
• Human resource Planning: Nature and need
• Human Resource Planning: HRP and Corporate Objectives
• Human Resource Planning: Process, Methods and Techniques
• Emerging Trends
• Job Analysis
• Job Evaluation
• Job description
• A model for job description
• Recruiting
• Psychometric assessment
• MBTI and other trait analysis models
• Conflict management
• Method of Manpower Search
• Selecting HR
• Training and Development
• Training and Development
• Training Need Analysis
• The Training Process
• Career & Succession Planning
• Compensation Aim
• Components of Compensation
• Pay for performance (PFP)
• Employee Benefits and services
• Performance Appraisal
• Methods of appraisal
• 360- Degree Feedback
• Industrial Relations

CBP Masters - Marketing Management

• Introduction to Marketing, definitions of marketing
• Scope of marketing, core marketing concepts
• Company Orientations form Production to Product
• Selling to Social Marketing Concept
• E- Marketing as adopted to the new economy
• Web Marketing
• Customer Satisfaction, Value and Retention
• Customer Satisfaction & Delight, Value Chain
• Customer relationship management (CRM)
• Strategic planning: business mission, concept
• Strength- weakness- opportunities- threat (SWOT)
• Analysis, marketing process, marketing plan
• Marketing intelligence System and Marketing
• Decision Support system
• Marketing Research
• Measurement of Market Demand
• Marketing Environment Forces
• Macro Environment
• Strength- weakness- opportunities- threats (SWOT)
• Analysis, marketing process & marketing plan
• Marketing Intelligence System and Marketing
• Decision Support System
• Factors influencing consumer Buyer Behavior
• Buying Decision Process
• Market Segmentation
• Bases for Segmenting and Market Targeting
• Positioning & Differentiation
• Product Decisions and Strategies
• Product Mix
• PLC (product life cycle)
• Brand positioning, brand identity & equity and packaging.
• Introduction to Service Marketing
• Setting the Price
• Responding to changes in price
• Pricing Strategies
• Marketing through channels partner
• Wholesalers and Retailers, Current Trend
• Channel Management
• Process for effective communication
• Introduction to Advertising
• Media
• Sales Promotion
• Public Relations
• Direct marketing
• Personal selling- concept and process
• Management of sales force
• Relationship marketing 

CBP Masters - Finance Management

• Advanced Introduction to Management Accounting
• Designing Installation of Management Accounting
• Role of Management Accounting
• Marginal Costing
• Budgetary Control and Standard Costing
• Basic Cost Concepts
• Practical Applications/ Case Study
• Financial Statement Analysis
• Techniques of Financial Analysis
• Statement of Change in Financial Position
• Cash Flow Statement
• Working Capital Management
• Financial Ratio
• Decisions Involving Alternative Choices
• Advanced Divisional Performance Appraisal
• Advanced Transfer Pricing
• Behavioral Aspect of Control
• Management Information System
• Introduction To Audit
• Advanced Audit Its Types
• Management Audit
• Practical Application of Concepts under Study Unit- 4
• Target Costing
• Responsibility Accounting
• Inflation Accounting
• Activity Based Costing (ABC)
• Quality Costing
• Human Resources Accounting
• Advanced Value Added Accounting
• Advanced Life Cycle Costing
• Value Chain Analysis